Caffe Demetre
Illustration, Photography, PrintCaffe Demetre
Project: Caffe Demetre Paper-Art
Client: Caffe Demetre
Year: 2015
Caffe Demetre is a Canadian franchise cafe that features made-on-order desserts, in-house crafted ice creams, and high-quality ingredients inspired in authentic dishes that are never pre-made or packaged-frozen.
As part of their fall/winter seasonal menu, I was invited to develop the new menu cover and bill holders. The project features a wide selection of Caffe Demetre’s favourites, reconstructed in custom-designed, hand-made paper crafts.
Utilizing bold colour blocks and simplified geometric forms, the menu cover is photographed from a top-down view mimicking a dessert feast table set-up. The birdseye view places the viewer in a first-person perspective that responds to the context of sitting down, ordering and dining at the table.