Le Marché Cafe

Project: Le Marché Cafe Brand Identity
Client: Le Marché Cafe
Year: 2016

Le Marché Cafe is a gourmet neighborhood café located in Miami. With a cozy interior inspired by traditional Parisian cafés, the space features warm wooden accents, rustic urban flares and a rich mix of textures.

The assignment was to develop the brand identity, print collaterals and menu board. With a large variety of brand touchpoints ranging from digital to print to packaging applications, three variations of the logo were developed for maximum versatility. The brand palette features an accent red-orange that hopes to stimulate appetite. Associated with feelings of happiness and warmth, the vivid colour is used throughout brand applications.