With a focus in branding, digital media and packaging design, I bring a 360° perspective to design direction at all touch points of the user journey. Conceptualizing visual identities across the public, hospitality, beauty and lifestyle sectors and recognized by PRINT Magazine as one of 15 New Visual Artists Under 30 (2016), my work has received awards from Adobe, RGD, D&AD, AIGA, Graphis, and The Dieline. In my non-commercial endeavours, I explore analog media and abstract visual language.
© Jiani Lu 2025. All Rights Reserved.
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Initial release